Conor McGregor’s oddball advertisement. He’s been widely mocked across social media after starring in a shit-storm of an advertisement for a sports betting company. The general consensus is that it’s so bad that it falls into the “so bad, it’s awful” category.
Introduction: Conor McGregor’s Oddball Advertisement
The advertisement itself is for the betting operator, Parimatch. It shows the wannabee mixed martial arts star flying through the air in his leather jacket. He has his tongue hanging out. Then he squares up to a cat! Don’t ask!
Still a Major Draw
The truth is that McGregor is a major draw and sporting brand himself. Remember that he was a former UFC Champion and was, according to online sportsbook news in the US, responsible for the biggest pay-per-view draw in MMA history. His over-hyped boxing match with Floyd Mayweather Jr. in Las Vegas was one of the betting events in 2017. Have a look through these online sportsbook sites in the US.
After you’ve put down the crack pipe, I guess you’re be wondering why is there a cat in the ad? And what’s the story with an aircraft hanger full of yellow flamingos? Then there’s McGregor dressed up as The Joker. He goes on to knock out Mike Tyson while rendered in 16-bit. Did I mention that a guy dressed in a gorilla suit shows up? It’s like his nemesis, Khabib Nurmagomedov, is having a really bad dream.
What Does it Mean?
“Be fighter (sic). Be engaged. Kick down. Be iconic. Reliable. Unexpected. Be Daring. Extremely daring. Just be. Fired up. To win,” intones a gravely voice-over. But the gobbledygook words make no sense. I guess at this point everyone stares at the floor hoping it’ll just go away. Some of you will be wondering if this is a skit for SNL. Others will think it’s a preview for the new Zoolander movie. As one puzzled Twitter user wrote, “I don’t care, I just had a great laugh with this bizarre piece of crap.”
Well That Clears Things Up. Not
On Monday, in a hope to clear the muddy waters, the CEO of Parmatch, Sergey Portnov put out a much needed press release. In it he tries to explain the purpose of the campaign and where McGregor fits into all this. “It is impossible to put Conor’s personality into words (I’ll help you…try “dickhead!”), and also impossible to remain indifferent to him,” explained Portnov. “In his advertising campaign for Parimatch, he was true to himself — unpredictable and brutal, but always reliable and charged to win.” Well, thanks for that, Sergey Things are so much clearer now! No word about the cats or flamingos?
Conor McGregor’s Oddball Advertisement: Parimatch
We should point out that Parimatch is the UFC’s official betting partner across Africa, the Middle East, the CIS region and all of Europe apart from the UK and Ireland. After signing up to be a brand ambassador for Parimatch, McGregor joins such luminaries as Mike Tyson, Alexey Oleynik, Petr Yan, and the Shevchenko sisters. For US sports book betting check out GTbets.
Out of Retirement?
Since his defeat against Nurmagomedov in 2018, McGregor has, thankfully, stayed out of the UFC ring. At that point he announced his retirement. But I guess he’s getting restless. Needs more people to beat up outside pubs or buses to smash up. He’s now saying that he wants to return to the Octagon on January 18th at the T-Mobile arena in Las Vegas. As for the opponent, no-one knows, though there’s always the possibility it’s either a cat or a yellow flamingo.