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Netherlands Gambling Ad Ban – Broadcast And Sponsorship

  • Gambling can not sponsor sports teams
  • Dutch government to ban all broadcasting gambling ads
  • Netherlands gambling ad ban
Netherlands Gambling Ad Ban

The Dutch government has announced a big change in their gambling industry. Because research shows that false advertising is going to lead to unhealthy behavior for children. Therefore, the Netherlands gambling ad ban is going to apply to different forms of advertising.

However, this is not the first time these regulations have been made. Because the Netherlands is following the example of the ban on the UK Celebrities in gambling ads. Therefore, governments from all over the world seek to make a healthier environment for children. Because advertising gambling with their role model is not healthy for them. However, you will still have mediums such as online gambling sites in the Netherlands operating in the country.

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Netherlands Gambling Ad Ban

The reason behind the Netherlands gambling ad ban is due to recent research in the world. Because studies and research shows that improper gambling advertisements might be harmful to children. Therefore, many countries have taken action and started to restrict these ads. Because of this, they are going to restrict operators from advertising on team jerseys. Furthermore, the government seeks to establish a ban on all broadcast advertisements.

That means that you are not going to see gambling in the television ads of the Netherlands. Furthermore, you might not access such ads on platforms such as Youtube. Furthermore, the Dutch government has already taken action on other gambling-related issues. According to The Gamer, they are one of the European countries to regulate loot boxes in video games.

Dutch Government Shuts Down All Broadcasting of Gambling Ads

According to iGB, the broadcast ban is going live from 1 January 2023. Therefore, the Netherlands gambling ad ban in media broadcasting involves a plethora of territories. For example, operators may not advertise in several places. Because advertisement on television, radio and public spaces is going to be prohibited. Furthermore, from 1 January 2024, all television programs and event sponsorship will be prohibited.

Netherlands Gambling Ad Ban
Picture Source: Wikimedia Commons

The Kansspelautoriteit will monitor compliance and they will intervene upon violation. The new law will fully apply in two years, so the sports teams will have time to find alternative partnerships. However, these operators are still allowed to operate inside the countries. Therefore, the government only bans the advertisement. If you are looking for the most recommended site in the Netherlands. Then you should register at 22Bet Sportsbook. Because they will surely remain even after the regulations.

Netherlands Gambling Ad Ban for Sponsorship

According to Gambling News, the government will not allow any form of gambling advertising during sports events. Furthermore, by 2025 they are going to prohibit sponsorship of Jersey’s too. The House of Representatives is taking a slow and cautious approach to the process.

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Because they want to ensure fairness and the good health of the country. Therefore, they don’t seek to push gambling operators out of the Netherlands. However, they accepted the proposal of Franc Weerwind. Because he was the person who gathered the house of representatives to present the problem with advertisements. Therefore, his best intention was to endorse child protection within these industries. His suggestion was the first motion to begin the Netherlands gambling ad ban.

How About Online Marketing?

The Netherlands gambling ad ban states that online and direct marketing is still prohibited. However, they are going to tighten the restrictions to ensure the safety of the vulnerable. Therefore, the government did not give straightforward answers about its plans. However, we can imagine the lengths of these restrictions.

Netherlands Gambling Ad Ban
Picture Source: Free SVG

For example, Dutch IP addresses might block gambling ads on Youtube and other platforms used by children. However, they are not going to ban affiliates and websites. Furthermore, they will not press charges against influencers for posting about partnerships. However, these are all entertainment value opinions. Therefore, no one knows what they have in mind for online advertising yet.

Netherlands Gambling Ad Ban For Sponsorship

According to Gambling News, the government will not allow any form of gambling advertising during sports events. Furthermore, by 2025 they are going to prohibit sponsorship of Jersey’s too. The House of Representatives is taking a slow and cautious approach to the process.

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Because they want to ensure fairness and the good health of the country. Therefore, they don’t seek to push gambling operators out of the Netherlands. However, they accepted the proposal of Franc Weerwind. Because he was the person who gathered the house of representatives to present the problem with advertisements. Therefore, his best intention was to endorse child protection within these industries. His suggestion was the first motion to begin the Netherlands gambling ad ban.

The Phased Netherlands Gambling Ad Ban

As you read this review, you probably noticed that the Netherlands gambling ad ban is delayed. The reason behind this is the fact that there are recent sponsorship deals in the process. Therefore, they don’t wish to cause monetary complications for sports teams. Furthermore, the government wants to give time for teams to find new sponsors. Because AFC Ajax has just signed a sponsorship deal with Unibet.

Netherlands Gambling Ad Ban
Picture Source: PxHere

Therefore, the laws are going to go live right after this fresh agreement contract is over. Because it is not the intention of the government to wipe gambling out of the country. Furthermore, they do not wish to complicate the life of athletes and sports teams. However, they thrive towards results such as the Casino advertising in Massachusetts. Because these legislative procedures are not exclusive to the Netherlands. Therefore, every single region in the world began to act upon unhealthy advertising.

Legal Gambling In the Netherlands

There are many forms of legal gambling in the Netherlands. Therefore, the Netherland gambling ad ban is not threatening to operators. Because the government is not planning on increasing the restrictions. Therefore, this is not a subtle motion toward wiping out online gambling. However, they seek to follow the example of the new gambling regulator in Germany.

Because they wish to eliminate all forms of advertising that might be unhealthy for children. However, they are not facing legal issues such as the former German office. Therefore, the Netherlands will still allow every single sportsbook and casino operator to stay. However, they need to find other ways to legally advertise their service. Online and direct marketing will still be permitted. Therefore, they might turn towards affiliate programs by 2026. But you can still visit and play at 22bet Sportsbook the same way you did before.

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